Our Market Intelligence offering utilises resources from across the PMSI businesses to work on specific assignments that require a combination of primary and secondary research.

This service is typically provided to large global corporations who are customers of our ‘Strategy and Performance’ business or UK mid-market firms seeking to gain competitive advantage through market intelligence.
Examples of typical questions we are able to answer include:

• What are the upcoming developments in adjacent markets & geographies (e.g. legislation, economic, technological) and how will they affect me?
• How does the procurement process work in an adjacent market? (e.g. is bundling important? Who are the key influencers?)
• Who are the major suppliers in market X and what is their reputation and competitive advantage?
• How is the market sector consolidating and how is that likely to affect me?
• How do my customers perceive me?
• What are my customers’ key purchase criteria?

PMSI’s market intelligence efforts are not limited to research but can also include modelling of market conditions, for example:

• Modelling market growth – detailed sensitivity of growth drivers
• Future market potential – how much, when and who is best positioned?

PMSI undertakes all of its primary research with maximum integrity, always looking to balance achievement of results against protection of client reputation. In particular the high quality of our primary research findings combined with a willingness to tackle complex issues has helped build PMSI's reputation among its clients.