Winning in Fragmenting Markets requires a Game Change
Decision Maker gives you a personal perspective on how the profusion of information and insight we're all faced with can be converted into better intelligence, improved decision making and ultimately, improved ROI (Return on Investment).
This month's article is by Patrick Mosimann and he considers how leading players are starting to win in fragmenting markets, adapting to evolving consumer behaviours and greater complexity by turning the conventional approach to Business Intelligence on its head!
Drive your Business forward using Cost to Serve Insight
Decision Maker gives you a personal perspective on how the profusion of information and insight we're all faced with can be converted into better intelligence, improved decision making and ultimately, improved ROI (Return on Investment).
This month's article is by Patrick Mosimann and he considers how leading players are accelerating their post-recession performance by improving cost-to-serve visibility; going beyond gross margin and getting to the root of business profitability.
Focus your Innovation with Profit Pool Visibility
Recent research from a data technology company declared:
'Business intelligence (BI) implementations are not providing the value companies expect, with almost two thirds receiving a barrage of complaints from management users.' (Research by Kognitio (October 2009)
To show business intelligence can deliver fast and cost effective solutions for senior decision makers, over the next few months PMSI will highlight where some of the most impactful opportunities lie for creating business value from the smarter use of data.
If you use the right combination of know-how, data and technology - BI programmes do deliver!